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Is the relationship between your marketing and web development agency costing you results?


Article Summary

Discover how BANKS harmonises marketing and web development to boost your digital presence, eliminating communication breakdowns and implementing advanced SEO strategies for a cohesive, results-driven online experience.

In the digital age, the synergy between marketing and web development is not just beneficial; it’s essential. Many businesses face the challenge of disjointed efforts between these two critical areas, leading to suboptimal results and a frustrating lack of cohesion. Recognising this pain point, BANKS offers an approach to harmonise your digital marketing and web development strategies, ensuring they work in tandem to elevate your online presence.

The cost of disconnection

The disconnect between marketing and web development efforts can significantly hinder a business’s ability to compete in the digital marketplace. Often, businesses find themselves in a constant struggle to align their marketing strategies with their web development capabilities. This misalignment can result in missed opportunities, decreased efficiency, and a failure to fully capitalise on the digital landscape’s potential.

The BANKS solution

At BANKS, we understand the critical importance of a unified approach. Our unique position as a cohesive duo with expertise in both development and marketing allows us to bridge the gap that many businesses face. We believe in evolving your platform to not only meet current digital standards but to excel beyond them.

Advanced SEO capabilities

Our strategy encompasses more than just optimising content with the best-searched keywords or enhancing site speed. We delve into sophisticated SEO tasks that many overlook, including:

  • Structured Data Optimisation: Enhancing your website’s ability to communicate with search engines more effectively.
  • Schema Markup Integration: Implementing this technical language to improve how your pages are represented in search results.
  • SEO-Friendly Page Templates: Developing templates that not only look good but are optimised for search engines.
  • SEO Best Practice Checks for Functional Elements: Ensuring every part of your website, from checkout processes to landing pages, adheres to SEO best practices.

These advanced features are crucial for optimizing key website functionalities, ensuring a seamless user experience that not only retains visitors but converts them.

Eliminating Communication Breakdowns

One of the most significant advantages of partnering with BANKS is our ability to eliminate the typical communication breakdowns found in outsourced arrangements. Our dual expertise means we can effectively implement and manage advanced SEO tactics as part of a broader, cohesive digital marketing strategy. This synergy not only boosts your website’s performance but ensures it’s fully equipped to meet the digital marketplace’s ever-evolving demands.


In today’s fast-paced digital world, the integration of marketing and web development is not just a luxury; it’s a necessity. With BANKS, you gain a partner who understands the intricacies of both disciplines, ensuring your digital presence is not just maintained but thrives. Let us help you navigate the complexities of the digital landscape, transforming your online presence into a powerful tool for growth and success.

Posted In: Digital Marketing
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