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Essential e-commerce insights for thriving online


Article Summary

Explore essential e-commerce statistics and insights that empower businesses to enhance conversions, streamline fulfillment, and stay ahead of industry shifts for online success.

In the ever-evolving landscape of e-commerce, staying ahead of the curve is essential for businesses aiming to thrive. To navigate this dynamic terrain, we’ve gathered a treasure trove of compelling e-commerce facts and insights to help you boost conversion rates, streamline fulfilment processes, and understand key industry trends. Whether you’re a seasoned e-commerce veteran or just setting sail on the digital retail voyage, these facts will provide you with valuable navigational tools. Join us as we explore the world of e-commerce statistics that can elevate your online business to new heights.

E-commerce facts to improve your conversion rate


Websites that offer personalised experiences can see a 19% increase in sales.

Video Content

Including a product video on landing pages can increase conversions by up to 80%.

Mobile-Friendly Design

Over 50% of online shopping is done on mobile devices, emphasising the need for responsive design.

Loading Speed

A 1-second delay in page load time can reduce conversions by 7%.

User Reviews

Displaying user reviews can increase conversion rates by 270%.

E-commerce facts to streamline your fulfillment process

Automated Order Processing

Automation can reduce order processing time by up to 70%.

Real-Time Inventory

This can decrease out-of-stock scenarios by up to 50%.

Eco-friendly Packaging

61% of consumers are likely to switch to a brand that is more environmentally friendly.

Return Policy

A clear and lenient return policy can increase purchase rates by 58%.

Shipping Options

Offering multiple shipping options can increase customer satisfaction by 40%.

E-commerce facts on how dropshipping can help online brands

Low Overhead Costs

Dropshipping significantly reduces overhead costs, as it eliminates the need for inventory management.

Market Testing

Dropshipping allows for easy testing of new products in the market without significant upfront investment.


Dropshipping offers scalability, enabling businesses to expand their offerings without large investments in inventory.


Dropshipping provides flexibility in product offerings, allowing businesses to quickly adapt to market trends.

Global Reach

With drop shipping, businesses can easily sell products worldwide without the complexity of international shipping logistics.

Surprising stats that many e-commerce websites forget about

Live Chat Effectiveness

Adding a live chat feature can increase conversions by up to 40%.

High-Quality Images

Websites with high-quality product images see a 30% increase in consumer engagement.

Guest Checkout Option

Offering a guest checkout option can reduce cart abandonment by 15%.

Page Layout

A well-organised page layout can increase user engagement by up to 20%.

Colour Psychology

The strategic use of colours on an e-commerce website can influence purchase decisions and brand perception.

Top 5 facts every e-commerce business owner should know

Rising Mobile Purchases

Mobile purchases are projected to constitute the majority of online sales in the coming years.

SEO Impact

Websites optimised for SEO see an average traffic increase of over 50%.

User-Generated Content

User-generated content, such as customer photos and reviews, significantly boosts authenticity and sales.

Influence of Social Media

Social media platforms are increasingly becoming a direct sales channel for e-commerce.

Customer Retention

The cost of retaining an existing customer is typically five times lower than acquiring a new one.

Old stats that have been debunked in recent time

Peak Shopping Times

Contrary to popular belief, online shopping peaks are now more distributed throughout the week, not just at weekends.

Shopper Demographics

The demographic profile of online shoppers is broader than previously thought, encompassing a wide range of age groups.

Desktop vs Mobile

The gap between desktop and mobile shopping is closing rapidly, with mobile often becoming the preferred choice.

Influence of Discounts

While discounts are attractive, their impact on long-term customer loyalty is less than previously believed.

Impulse Buying

Online shopping is increasingly planned and deliberate, contradicting the earlier notion of predominantly impulse-driven purchases.

Wrapping up

In the fast-paced world of e-commerce, knowledge is power. Armed with these enlightening facts, you’re better prepared to steer your e-commerce ship toward success. From enhancing your website’s conversion rate to streamlining fulfilment and understanding pivotal industry shifts, these insights are your compass. As the e-commerce landscape continues to evolve, staying informed and adaptable is the key to thriving in the digital marketplace. We hope this collection of e-commerce facts has provided you with valuable insights and inspiration to chart your course towards e-commerce excellence. Bon voyage on your e-commerce journey!

Posted In: E-Commerce
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