The Couture Club
Street-style fashion brand synonymous with reality TV stars.
The platform has been designed to grow The Couture Club’s wholesale revenues by enabling the brand to get the most out of its retail partners’ digital channels worldwide, maximising time spent with these partners, encouraging them to spend more and driving repeat purchase, improving stock allocation, and serving as a useful selling tool during buying meetings.
The eCommerce component of the B2B solution will provide a seamless two-way ordering process between the brand and its retail partners who will be looking to place bulk orders with speed and ease. It will also include features for sales agents to sign up and manage their own retail partners.
Digital Asset Management
The Digital Asset Management component will securely store and manage the process of delivering campaign launch assets to retailers worldwide. It will bring the brand and each retail partner closer together by providing functionality in which they can collaborate on the creation of campaign assets to personalise content based on a retailer’s location and target audience.
“We picked Banks Digital based on their ability to translate digital jargon into simple English that our entire team can understand, identify areas where digital can increase productivity and revenue, and rely on them to design a bespoke solution that outperforms off-the-shelf options.”
Scott Shashua, MD at The Couture Club