Overview
Since June 2021, our journey with PrettyLittleThing has been focused on delivering online retail intelligence, a mission that revolves around two pivotal areas: competitive intelligence and product performance. Our partnership is defined by a shared commitment to keeping PrettyLittleThing at the cutting edge of the fast-fashion industry. By providing them with comprehensive insights, we ensure they not only understand their position in the market but also seize opportunities to lead. Our daily reports, crafted 365 days a year, serve as a cornerstone of this strategy, offering a continuous stream of data that informs their decisions and strategies.
One particular report has stood out for its significant impact on weekly unit sales, becoming a vital component of the tactical solutions we offer. Our ongoing intelligence support empowers them to make informed decisions, adapt to rapidly changing market dynamics, and maintain their status as a leader in the fast-fashion domain. Through our collaborative efforts, PrettyLittleThing continues to redefine excellence in digital retail, setting new standards for success and innovation.
What We Do
In the fast-paced world of fashion retail, staying ahead requires a keen eye on the competition and an in-depth understanding of one’s own marketplace. Our services are designed to equip PrettyLittleThing with the insights needed to navigate these dynamic challenges, ensuring they remain at the forefront of the industry.
Our approach to competitive intelligence involves a broad overview of market activities, where we monitor the landscape to identify key trends and strategies. This high-level surveillance allows us to provide insights that help PrettyLittleThing stay one step ahead of its competitors, ensuring they are always in the loop.
We also focus on enhancing PrettyLittleThing’s understanding of its own marketplace, offering strategic intelligence that positively influences areas such as product visibility, performance, and discovery.
“From the outset, Banks Digital demonstrated a deep understanding of the requirements set out in the brief. Our current capabilities within business intelligence are world-leading. So naturally, when we choose to work with vendors, we’re looking for that level of commitment that leads to that added value that is rare to come by. I’m glad to say they showed a real commitment to go the extra mile, which made our decision to appoint them a no-brainer.”
