Client Story

Night Addict
Introducing Night Addict, a streetwear fashion brand based in Manchester. With a strong focus on urban style and a passion for the latest trends, Night Addict needed an e-commerce website that reflected its unique brand identity. We were excited to take on the challenge and deliver a website that not only looked great, but also provided a seamless shopping experience for its customers. From development to store optimisation, we worked closely with Night Addict to create a website that exceeded their expectations.

Client

Night Addict

Location

Manchester, United Kingdom

Services

E-Commerce Websites
Website Optimisation
Hosting & Support

Online store re-design


When Night Addict approached us, they were looking to revamp their online store and bring it in line with their unique brand identity. Our team was up for the challenge and set out to create a website that not only looked great, but also provided a seamless shopping experience for its customers. We started with a comprehensive redesign of the website, paying close attention to the overall aesthetic and layout. The new design was modern, clean and reflective of the brand’s urban style. Navigation was made simple and intuitive, allowing customers to easily find and purchase the products they were looking for. The new design also featured a range of interactive elements, such as product zoom and product video, which provided customers with a more engaging and immersive shopping experience.

Optimised for results


One of the key objectives for Night Addict’s new e-commerce website was to drive more conversions and sales. To achieve this, our team focused on optimising various elements of the online store to improve customer engagement and encourage desired actions. This involved a complete overhaul of their newsletter signup process, how their wishlist functioned, and how customers interacted with the product filters to name just a few. In addition, we streamlined the customer registration process, making it quick and easy for customers to create an account.

To boost sales, we also implemented various on-site promotions and upselling techniques, such as cross-selling and upselling products, and creating special offers and discounts. We also added a new payment gateway, which allowed for a more seamless checkout process and increased customer trust. All of these changes together led to a considerable increase in newsletter signups, customer actions, customer signups, and sales for Night Addict, which was a great success for the brand and our team.

Taking WooCommerce to new heights


When it came to building Night Addict’s e-commerce website, our team knew that we needed to push the limits of what was possible with the popular e-commerce platform, WooCommerce. We set out to create a website that not only looked great and functioned seamlessly but also delivered a level of performance that had never been seen before.

We began by extending the core features of WooCommerce, customising it to meet Night Addict’s specific needs. We added advanced functionalities such as page templates and grid layouts, backend admin controls, a built-in loyalty programme, and dynamic product filters, which helped to create a more engaging and immersive shopping experience. We also optimised the website’s performance to ensure that it loaded quickly and efficiently, even during peak traffic.

The end result was an e-commerce website that exceeded all expectations. Night Addict’s online store looked and functioned better than ever before, and delivered a level of performance that was truly unparalleled. We had taken WooCommerce to new heights, creating an e-commerce website that set a new standard for the industry.

Online store re-design


When Night Addict approached us, they were looking to revamp their online store and bring it in line with their unique brand identity. Our team was up for the challenge and set out to create a website that not only looked great, but also provided a seamless shopping experience for its customers. We started with a comprehensive redesign of the website, paying close attention to the overall aesthetic and layout. The new design was modern, clean and reflective of the brand’s urban style. Navigation was made simple and intuitive, allowing customers to easily find and purchase the products they were looking for. The new design also featured a range of interactive elements, such as product zoom and product video, which provided customers with a more engaging and immersive shopping experience.

Optimised for results


One of the key objectives for Night Addict’s new e-commerce website was to drive more conversions and sales. To achieve this, our team focused on optimising various elements of the online store to improve customer engagement and encourage desired actions. This involved a complete overhaul of their newsletter signup process, how their wishlist functioned, and how customers interacted with the product filters to name just a few. In addition, we streamlined the customer registration process, making it quick and easy for customers to create an account.

To boost sales, we also implemented various on-site promotions and upselling techniques, such as cross-selling and upselling products, and creating special offers and discounts. We also added a new payment gateway, which allowed for a more seamless checkout process and increased customer trust. All of these changes together led to a considerable increase in newsletter signups, customer actions, customer signups, and sales for Night Addict, which was a great success for the brand and our team.

Taking WooCommerce to new heights


When it came to building Night Addict’s e-commerce website, our team knew that we needed to push the limits of what was possible with the popular e-commerce platform, WooCommerce. We set out to create a website that not only looked great and functioned seamlessly but also delivered a level of performance that had never been seen before.

We began by extending the core features of WooCommerce, customising it to meet Night Addict’s specific needs. We added advanced functionalities such as page templates and grid layouts, backend admin controls, a built-in loyalty programme, and dynamic product filters, which helped to create a more engaging and immersive shopping experience. We also optimised the website’s performance to ensure that it loaded quickly and efficiently, even during peak traffic.

The end result was an e-commerce website that exceeded all expectations. Night Addict’s online store looked and functioned better than ever before, and delivered a level of performance that was truly unparalleled. We had taken WooCommerce to new heights, creating an e-commerce website that set a new standard for the industry.

What They Said


“Working with Banks Digital has been an absolute pleasure. The new online store they designed for Night Addict has exceeded our expectations and brought us tremendous success. We’ve seen a huge increase in results across the board – from organic website traffic to sales. I couldn’t be more thrilled with the outcome. I look forward to continuing our partnership and using Banks Digital for other fashion brands in the future.”

Rohil Kumar, Owner of Night Addict.

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