RETAIL & B2B

We use our digital expertise and knowledge of the retail and B2B sector to help global brands communicate with retailers, or retailers grow their reputation with brands.

Where we can help

Wholesale Retail Strategy

Third Party Brand Strategy

Data & Insights

E-Commerce

Digital Innovation

Digitising The Supply Chain

For Brands

Wholesale Retail Strategy

Selling through third-party retailers is a major channel for global brands. However, rather than creating a strategy that works for each individual retail partner, most brands resort to a one-size-fits-all approach. Not with us.

We have created digital applications for brands that make sure their communication retains its effectiveness when it’s in the hands of their retail partners where consumers’ pounds are spent. These digital tools (such as wholesale brand hubs, e-learning, digital asset distribution, retailer digital channel monitoring, and delivery & stock trackers) are bespoke to the brand and retailer involved.

For Retailers

Third Party Brand Strategy

We work with forward-thinking retailers who want to improve their reputation with global brands. We do this by formulating a third-party brand strategy that helps retailers facilitate the latest expectations of global brands in digital. For example, building microsites for key brand campaigns, implementing our suite of digital tools to onboard brand requests and campaign content, measure and supply insight reports on brand campaign performance, deliver fair consumer exposure across all brands, and much more.

The work we produce ultimately aligns your retail business to what we know global brands expect of its third-party retailers. When you walk into brand HQ to deliver the results of their latest campaign activation, we’ll have your back.

For Brands For Retailers

Data & Insights

Our suite of in-house data mining tools deliver groundbreaking insights for brands and retailers. The tools we develop are not available to the public and are built to find the insights our clients need to boost business performance. Our industry-leading insight dashboards can measure the impact of brand activations on retailer, e-commerce, and social channels.

Partner with us, and you can be the first to react to the latest consumer buying trends, discover what digital content works best, monitor the performance of retail partners, competitors, and campaigns.

For Brands For Retailers

E-Commerce

Generate greater cut-through to consumers with an e-commerce website that operates on the world stage. For retailers, their online stores have become a hot topic for big brands who are fighting to control and dictate the way in which their campaign and product content is displayed, at what time, and how it’s measured. This presents a challenge for retailers who also need to meet the needs of the consumer.

For brands, you need a website that delivers directly to your consumers in ways that go beyond just the product but which delivers great storytelling. All of our e-commerce websites have powerful backend systems that can integrate into any digital eco-system, communicate with business-critical third-parties such as carriers, warehouses, accounting platforms, and many more. Your competitors are already raising the game and as such consumer shopper expectations rise in tandem. Our expertise in retail and digital makes us the ideal supplier for you to consider for your project.

For Brands For Retailers

Digital Innovation

We help brands and retailers deliver the latest digital transformation demands. This has led us to regularly optimising work processes, reviewing the output of existing digital business tools, evaluating what data and insights are still relevant, reformatting internal assets such as reporting decks, Excel documents, and presentations.

For Brands For Retailers

Digitising The Supply Chain

We help brands and retailers to develop the ideal supply chain of the future. Big data and technology play a critical role in delivering a model that is demand-driven rather than forecast-driven. Moving to a demand-driven model allows brands and retailers to be more predictive than reactive when meeting customer needs, and respond swiftly to the rise of both a brand and its retail partners’ operational complexities and bottom-line pressures.