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Storm Fashion
Ladies designer fashion in the heart of the Ribble Valley, Lancashire by Danielle & Claudia Fogarty.
E-Commerce
We delivered a sleek mobile shopping experience.
As both Claudia and Danielle have a large Instagram following, it was crucial that we optimised Storm’s mobile shopping experience. (Since launch 97% of traffic has come from mobile.) The user journey is simple and intuitive, we built in ‘touch-and-slide’ elements and ensured page-loading speeds were fast for users connecting via a 3G network.
ePOS System Setup
We saved Storm £000s on their in-store till system and synced it with their website.
We recommended our preferred ePOS supplier and sourced the hardware ourselves, saving Storm £000s across initial setup, hardware, and monthly support. In addition, we connected the ePOS system to the website, syncing stock levels, orders and reports so that they wouldn’t ‘double-sell’ an item that they didn’t have the stock to fulfill.
IT Setup & Training
We handled all of the IT and trained Storm to be savvy shop managers.
Starting a new retail business is complex with a very long list of IT-related requirements. We took care of all these tasks so that Storm could focus on buying and selling. We also delivered on-site training on managing the website, till and barcoding systems.
Selling designer womenswear online is a highly competitive market that requires strong SEO. After building the site with schema, keyword and meta descriptions following best practices, we also provided training to the Storm staff so that any new products uploaded to the site also followed best practice. All of this has resulted in the site having a 92/100 Google SEO score, and consistent first-page rankings for product searches.
What they say
“Banks Digital have been a fantastic company to work with. They’re professional, friendly, and go out of their way to make sure you feel fully supported in all areas. With starting a new business, we really didn’t have a clue what to do with our website and Banks took a massive weight off our shoulders by taking full control. They took down all of our visions and ideas and made a fantastic website for Storm Fashion. We couldn’t have gone to a better company and will always be grateful for their help.”
Danielle & Claudia Fogarty, Co-Founders & Co-Owners
Contact Paul Banks
