Healthy, tasty brownies to help your fitness performance
Phit Food Co came to us to redesign their existing website. Having tasted their insanely good brownies, we knew we had to make sure the website made your mouth water. Their previous website lacked in this completely. In addition to the design, we delivered a brand new subscription model and easy-to-use ordering processes built around their business needs.
Phit Food users make their desired brownie boxes to order. With boxes ranging in size from 4 to 20, this could have proved a tedious task – especially on mobile devices. We developed a solution which allows users to simply click/tap on their desired brownies to add them to their box. They can see their box filling up on the page so that there is no confusion or mental-maths needed!
The backbone of Phit Food is their subscription service and we wanted to ensure that there were no obstacles for customers trying to sign up. We created a clean, easy-to-read Subscriptions landing page that explains every aspect of the service in straightforward terms.
The service allows 1 and 3 month subscriptions. Customers can also edit the contents of their subscription every month before payment is taken.
The most important part of an E-commerce site is the product imagery, and Phit Food is no different. We chose to use both real-life photographs and graphic design to represent the mouth-watering brownies on offer.
By using a specific art style for both product pages and imagery, we created a recognisable and fun site identity.
“Our previous website lacked in its ability to bring the taste of our brownies to the forefront of our customers online shopping experience. Banks Digital achieved this by combining real-life photographs and a specific art style for both product pages and imagery – instantly creating a recognisable and fun site identity. Subscription services enable our loyal customers to never miss a brownie helping us to scale our business, and quickly build their own box of brownies using the easy-to-use ordering processes.”
Lil Smith, Co-Owner at Phit Food Co